logo, style tiles, style guide, final website mock up
den is a home utilities product that monitors and alerts you of your home utility usage. This includes gas, water and electricity. Some of den’s key features are heat automation, usage alerts and water usage tracking.
Create the branding and website dashboard for den. The dashboard should allow users to view and track their utility usage as well as pay their combined monthly bill.
I designed different logos based of the idea of the thermostat for den. Then I created different style tiles based off of the two chosen logos. I also explored different color options to determine the right representation of the brand.
A clean, reliable and energetic design direction was chosen for den's branding. The red and orange colors represent energy and the blue represents reliability. Certain colors and elements were combined from both style tiles to create the final style guide.
I developed the style guide based off of our design direction. The main design choices were to achieve a clean and friendly experience while still maintaining our design direction of being energetic and reliable.
The den dashboard was designed for the user to see all of their utilities in one place. The user can track and pay for their monthly bill as well as receive alerts and saving tips.